Partners
Put your name on the sport
Put your business alongside two weeks of international show jumping in Lake Placid.
Photograph: KINDMEDIA
$18M
Economic impact on the region each year
10,000+
Annual attendees and participants
~800
Horses competing each week
FEI CSI3*
An international event
Partners
All partners
Presenting partner
Why sponsor
Connect with the equestrian community
Connect with riders, owners, families and spectators through a sponsorship shaped around your audience and goals. A presence at the shows connects your business with the people who compete, visit and return to Lake Placid each summer. Entries are in high demand from the moment they open.
Reach people who make the sport their summer
Riders and their families come to Lake Placid for competition and the Adirondacks. Their visit extends beyond the rings to local hotels, restaurants and shops. For sponsors, that creates opportunities to connect with an equestrian community whose interests include travel, real estate, financial services and luxury goods.
Build a presence beyond the arena
Arena banners, branded jumps and recognition in the prize list put your name where competitors and spectators spend their time. Digital promotion, email newsletters and press coverage extend that presence beyond the showgrounds. We will work with you to choose the placements that suit your business.
Businesses of every size already back the shows, from the title partner to the restaurant down the road. See who backs the shows
Ways to sponsor
What your name goes on
Sponsor a class, support a hospitality space, or discuss a combination of placements and experiences. Packages can include signage, digital recognition and hospitality, depending on the agreement. Tell us what you want to achieve and our sponsorship team will help shape the right fit.
Name a class
The largest single placement. Classes run from $1,000 hunter classics to the $100,000 Grand Prix, so the level is yours to pick.
Put your name on the grounds
Arena signage, named fences, and features of the ring itself for the full two weeks.
Become an official supplier
A category designation carried through the prize list, the grounds and the announcements, for a business the show genuinely runs on.
Sponsor a day or an event
A whole day of the show, or one of the events around the competition that the town turns out for.
Advertise in the prize list
The prize list is the show's own book, distributed each April and carried on the grounds all fortnight, with advertising throughout.
Host clients ringside
A table for the week in the new enclosed Clubhouse, with views over both the Grand Prix and hunter arenas, seats eight. VIP Lounge membership is available on its own or with a table.
For packages and prices, send the short form below.
Start a conversation
Sponsorship is built around what you want out of it
A named class, a jump, signage, a hospitality week or a combination. Contact us to put together a package that meets your needs.
Lisa Davis Engel
Director of Sponsorships
Marty Bauman
Media partnerships, Classic Communications
Sponsorship inquiry
Tell us what you have in mind
Tell us about your business and the audience you want to reach. Our sponsorship team will follow up to discuss availability, brand fit and the right package. Ask for packages and prices, and they download as soon as you send the form.